­

­aNDREA WHITING

andrea.whiting@gmail.com • andrea-whiting.com

 

PROFILE

Marketing Leader with 13 years of experience building great brands, solving customer and candidate acquisition pain points, and telling stories in unexpected, impactful ways.

EXPERIENCE

Marketing Manager, Talent Brand at Amazon

Nov. 2022 to present

Building our Amazon Science employer brand.

Digital Marketing Manager, Global Recruitment Marketing at Salesforce

May 2021 to Nov. 2022

I owned our global careers site and big brand campaigns. I spent my days obsessing about user experience, how to tell a great story, and how to attract top talent to Salesforce. Our values, culture, and people made my job easy :)

Marketing Consultant

July 2018 to April 2021

  • Developed recruitment marketing strategy for clients including: Segment (acq. Twilio), Fullstory, and stealth startups. Trained internal partners, built Employer Value Propositions, and drove brand refreshes.

Recruitment Marketer at Blend

Jan. 2017 to June 2018

Consulted then hired FT to drive RM strategy, including LinkedIn campaigns, tech talks, employee referrals.

Talent at 8VC

2016

  • Supported 3-4 portfolio companies per quarter, including Wish, Nyansa, Dealpath, Vector, and Blend (which I then joined full-time). Partnered with founders to build talent acquisition strategy and recruitment marketing strategy.

Talent and Events at Meraki (acquired by Cisco)

2011 to 2015

  • Launched tech recruiting function at Meraki. Grew Engineering team from 19 to 80+ employees.

  • Created EVP for technical team and turned employees into brand ambassadors.

  • Built and scaled people programs (employee experience, referrals, university recruiting).

  • Partnered with Design team to create talent brand, careers site, large-scale event booths, etc.

  • Had way too much fun producing events like hackathons, a 100-person trip to a Wyoming ranch, renting cable cars to show candidates the city, and a curling tournament (yes, the Canadian sport).

  • Lead all Engineering events, including tech talk series, PhD conferences, internal events, and community & mentorship opportunities.

  • Taught our CFO and CTO how to communicate via emoji. I feel this is important.

Marketing Manager at Audyssey

Los Angeles, CA  // 2011

  • Audyssey makes consumer-facing audio products inspired by hip neighborhoods.

  • Created blog and social strategy, hired and managed team of freelancers to create content.

  • Created monthly video diaries and music events in key markets, partnering with existing festivals, venues, brands, and tastemakers.

  • Built key partnerships with existing brands, media, festivals, venues, and tastemakers.

Writer at LA Weekly

2010 to 2011

  • Covered Arts & Entertainment, Music, Style.

  • Worked with editorial team on SEO, mapping trends, building reader engagement.

 

EDUCATION

UC Santa Barbara                  B.A. in English

GREATEST HITS

Blend and The Atlantic present The Moth

If you’ve seen (or heard) The Moth, you know the magic of live storytelling. When Blend had the opportunity to present 10 minutes of any content we wanted at The Atlantic's "Inclusion in Tech" summit, I knew we had to tell our story. Check out the video to hear stories about being a parent in tech from two Blend employees, as well as great insight from our Head of Diversity, Inclusion, and Belonging. (Video here).

Meraki Summer Camp

If you’ve seen the movie City Slickers, you have a good visual. I planned a trip for our 100-person Dev team to a Dude Ranch in Wyoming. The price of chartering a private jet and making custom-engraved flasks was well worth photos of our Firmware Cattle Drive.

Recruiting Weekends

In closing university candidates, we’re selling both Meraki and SF culture. With this in mind, I put together full weekends for college seniors to get to know both. Day 1: Tour of SF via cable car, bowling competition with Merakians, general mischief. Day 2: Tour of HQ, technical interviews, and presents (branded hoodie and backpack). Merakians love getting to know candidates, and candidates love getting to know their potential co-workers and hometown.

Ferris Wheel Confessions

At Audyssey, I partnered with Noise Pop to create a unique experience for Treasure Island Music Festival attendees. Hired camera crew and reporter to interview folks on their relationship with music (amongst other things), all while sitting inside of the iconic, neon TIMF Ferris Wheel. (Video here).